Driven By Purpose

My passion for Open Horizon Analytics is driven by a commitment to accessibility—delivering innovative solutions, enhanced capabilities, and deeper insights to ensure that everyone benefits from data-driven decisions. We empower mission-driven organizations and customer-focused businesses by making advanced analytics achievable, enabling them to grow, engage, and thrive with purpose.

FOUNDER, PRINCIPAL CONSULTANT

Brad Cunningham

For nearly two decades, I have specialized in delivering substantial organizational value through diverse, data-driven analytic solutions that empower organizations to make informed, strategic decisions. My expertise spans audience segmentation and profiling, behavioral analysis and prediction, churn prediction and mitigation, forecasting and trend analysis, and lead scoring and prioritization. These capabilities help organizations optimize operations and maximize growth opportunities.

I’ve had the privilege of partnering with Fortune 500 clients across industries such as grocery, consumer packaged goods, convenience stores, entertainment, and quick-serve restaurants, consistently delivering actionable insights that drive measurable outcomes. In addition to my work in these sectors, I’ve contributed to higher education philanthropy, applying my analytic skills to support fundraising and donor engagement strategies that have created meaningful impact within academia. Through my work, I’ve seen firsthand how organizations that make a tangible difference in their communities can leverage data to amplify their efforts.

At Open Horizon Analytics, I provide data science and advanced analytics services that help organizations thrive in an increasingly data-driven world. I’m committed to exceeding expectations by delivering solutions that not only solve immediate business challenges but also empower my clients to achieve long-term success.

My key specialties include:
Data Science, Machine Learning, Predictive Analytics, Business Intelligence, Data Visualization, Segmentation & Audience Analysis, Performance Reporting & KPIs, Fundraising Analytics, Resource Optimization, Strategic Consulting, Relationship Management, Donor Engagement, Cultural Intelligence, Team Leadership, Talent Development, Stakeholder Management.

I hold a BA in Business Administration with a Finance concentration from the University of Iowa and an MBA with a Marketing concentration from Loyola University Chicago. My academic background, combined with my hands-on experience across various sectors, allows me to deliver comprehensive and customized solutions to my clients.

Let’s connect to explore how we can unlock the full potential of data to drive growth, engagement, and lasting impact for your organization.

Relevant Examples of My Work

Higher Education Philanthropy

Prominent Big Ten Research University

Roles:

  • Vice President, Constituent Insights and Analytics

  • Associate Vice President, Data Analytics

Highlights:

  • Developed a strategic vision for the implementation of advanced analytics solutions, fostering a data-driven culture.

  • Established a data-driven pathway to a measurable annual performance objective of $37M for our Annual / Leadership Annual Giving team.

  • Established a data-driven pathway to a measurable annual performance objective of $300M for team of Major Giving development officers.

  • Supported a 5-year strategic plan with new data-driven giving and engagement metrics, models, and measurement.

  • Played a pivotal role, leveraging data and analytics, in steering a comprehensive campaign towards a $3B goal.

Retail Projects and Engagements

Global Customer Data Science Company

Roles:

  • Vice President, Head of Retail Solutions and Analytics

  • Vice President, Head of Brand Consulting Analytics

  • Director, Retail Solutions and Analytics

  • Director, Consumer Packaged Goods (CPG) Analytics

Highlights:

  • Provided analytic leadership in the redesign of a loyalty program for a 1,400-store specialty pet retailer.

  • Collaborated closely with new business development leadership to position and present analytics and insights capabilities.

  • Completed multiple 10-week "discovery" engagements worth $500K.

  • Partnered on several multi-year engagements with convenience and entertainment clients exceeding $8M.

  • Executed over 30 custom analyses for multiple Consumer Packaged Goods clients, contributing to revenues exceeding $7M.

  • Contributed to the development of new business proposals to Consumer Packaged Goods clients, generating revenue of over $1M.